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Kilimanjaro Adventure - Helping children in need

In February 2022, Joya founders Karl Müller and Claudio Minder will climb Mount Kilimanjaro in Joya shoes. The trip is organized by 4M Switzerland in collaboration with the charity Compassion and serves a greater cause - to raise funds for children living in extreme poverty in Tanzania.

 

For 60 years the charity Compassion has been helping children around the world who are growing up in extreme poverty. Through sponsorships and the collection of donations, affected children can be helped physically, psychologically and socially directly on site.

 

By the time the trip begins, each of the 25 participants is pursuing the goal of collecting donations of CHF 10,000. In doing so, each arranged sponsorship corresponds to CHF 1,000 on the donation barometer.

 

Joya founders Karl Müller and Claudio Minder aim to give something back with their commitment and make the world a little bit better. Giving children living in the poorest conditions a chance for education, medical care and a better future is a matter close to their hearts.

 

 

Setting an example against poverty with sports

Climbing the Kilimanjaro in Tanzania had an important, overriding goal. Together with a group of around 20 participants, the two health shoe entrepreneurs Karl Müller and Claudio Minder raised over 300’000 CHF for a local mother-child project.

Read more →

From Säntis to Kilimanjaro - we made it!

The Joya founders Karl and Claudio spent 6 nights and 7 days on their journey  and they made it! They climbed the highest point of Kilimanjaro, the Uhuru summit at 5’895 meters!

Read more →

Kilimanjaro Adventure - the ascent begins

Approximately 25’000 people attempt to summit the Kilimanjaro annually, but only two thirds will be successful. The Joya founders started their ascent of 6 nights and 7 days on the so called “Whiskey Road” to the top of the Kilimanjaro!

Read more →

Kilimanjaro Adventure - The mountain from above

You can admire the beautiful snow-covered peak of the Kilimanjaro high up among the clouds best, becoming aware of its full intensity! Today's summit of Kilimanjaro originally consisted of three different peak points, formed after volcanic eruptions millions of years ago. The Shira volcanic cone is now extinct and eroded, while the other two, Mawenzi and Kibo, melted together after later eruptions. Kibo is the highest today with its famous Uhuru peak, which is almost 6000 meters above sea level. This high up, the average temperature in the summit region is about -7 °C. On nights with extreme radiation cooling, it can even drop to -27 °C.

Read more →

From Säntis to Kilimanjaro

Setting a sign against poverty with sporting commitment - in the luggage health shoes and sponsorship money for a mother-child project on site. Together with a group of around 20 participants, the two shoe manufacturers from eastern Switzerland, Karl Müller and Claudio Minder, set out on their journey. The adventure from Säntis to Kilimanjaro leads Karl and Claudio to the origin of their health shoes. As early as 25 years ago, nomads from the Serengeti Savannah in northern Tanzania inspired Karl Müller III, an inventor from eastern Switzerland, to develop a shoe with a particularly rounded sole, which he christened MBT - short for Masai Barefoot Technology. His son, Karl Müller IV, explains: "The Masai, who live at the foot of the 5,895-meter-high Kilimanjaro, are nomadic people who can easily walk long distances barefoot in a very natural gait. This has been a major influence on us in the development of our health shoes." The East Swiss health shoes turn 25 years old this year, because of which the founders Joyas also want to be socially involved and set a sign against poverty. That's why they are climbing Africa's highest mountain, testing a new sole technology and collecting sponsorship money for the poorest in the region where it all began. As of today, more than CHF 280,000 has already been collected on the donation barometer. The preparations for the ascent of Kilimanjaro have been going on for the two founding friends for half a year now and they do not underestimate the physical challenge.

Read more →

Kilimanjaro Adventure - The Mother-Child Program

Tanzania is one of the poorest countries in the world and life is a daily struggle for survival. Extreme diseases add to the fact that many children become orphans and must take responsibility for their house and siblings at a very early age. They grow up under unimaginable circumstances and almost half of the children under the age of 5 are underdeveloped in their physical growth, due to malnutrition.

Read more →

Setting an example against poverty with sports

Climbing the Kilimanjaro in Tanzania had an important, overriding goal. Together with a group of around 20 participants, the two health shoe entrepreneurs Karl Müller and Claudio Minder raised over 300’000 CHF for a local mother-child project.

Read more →

Kilimanjaro Adventure - The mountain from above

You can admire the beautiful snow-covered peak of the Kilimanjaro high up among the clouds best, becoming aware of its full intensity! Today's summit of Kilimanjaro originally consisted of three different peak points, formed after volcanic eruptions millions of years ago. The Shira volcanic cone is now extinct and eroded, while the other two, Mawenzi and Kibo, melted together after later eruptions. Kibo is the highest today with its famous Uhuru peak, which is almost 6000 meters above sea level. This high up, the average temperature in the summit region is about -7 °C. On nights with extreme radiation cooling, it can even drop to -27 °C.

Read more →

From Säntis to Kilimanjaro - we made it!

The Joya founders Karl and Claudio spent 6 nights and 7 days on their journey  and they made it! They climbed the highest point of Kilimanjaro, the Uhuru summit at 5’895 meters!

Read more →

From Säntis to Kilimanjaro

Setting a sign against poverty with sporting commitment - in the luggage health shoes and sponsorship money for a mother-child project on site. Together with a group of around 20 participants, the two shoe manufacturers from eastern Switzerland, Karl Müller and Claudio Minder, set out on their journey. The adventure from Säntis to Kilimanjaro leads Karl and Claudio to the origin of their health shoes. As early as 25 years ago, nomads from the Serengeti Savannah in northern Tanzania inspired Karl Müller III, an inventor from eastern Switzerland, to develop a shoe with a particularly rounded sole, which he christened MBT - short for Masai Barefoot Technology. His son, Karl Müller IV, explains: "The Masai, who live at the foot of the 5,895-meter-high Kilimanjaro, are nomadic people who can easily walk long distances barefoot in a very natural gait. This has been a major influence on us in the development of our health shoes." The East Swiss health shoes turn 25 years old this year, because of which the founders Joyas also want to be socially involved and set a sign against poverty. That's why they are climbing Africa's highest mountain, testing a new sole technology and collecting sponsorship money for the poorest in the region where it all began. As of today, more than CHF 280,000 has already been collected on the donation barometer. The preparations for the ascent of Kilimanjaro have been going on for the two founding friends for half a year now and they do not underestimate the physical challenge.

Read more →

Kilimanjaro Adventure - the ascent begins

Approximately 25’000 people attempt to summit the Kilimanjaro annually, but only two thirds will be successful. The Joya founders started their ascent of 6 nights and 7 days on the so called “Whiskey Road” to the top of the Kilimanjaro!

Read more →

Kilimanjaro Adventure - The Mother-Child Program

Tanzania is one of the poorest countries in the world and life is a daily struggle for survival. Extreme diseases add to the fact that many children become orphans and must take responsibility for their house and siblings at a very early age. They grow up under unimaginable circumstances and almost half of the children under the age of 5 are underdeveloped in their physical growth, due to malnutrition.

Read more →